A peek at the new EE Times
Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and...
View ArticleEDN closes the audience gap with EE Times
EDN (blue line) has closed the unique visitors gap with EE Times in North America and moved ahead. Update: Note that the Compete.com data cited in this post and the chart come from 2 million...
View ArticleRespect the Sabbath
Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel. Tom Mahon...
View ArticleA modest proposal for a new resource in electronics B:B
In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have...
View ArticleWhere the editors are
The great editorial diaspora is yielding some interesting stories. While there’s still plenty of pain out there among seasoned reporters and editors who have lost their jobs in the big meltdown, many...
View ArticleTime well spent?
One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the...
View ArticleDo it right or go home
These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings...
View ArticleHow to build audience engagement from scratch
The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop...
View ArticleContent marketing’s tipping point in the cloud
Interest in content marketing is exploding today, and it represents a new paradigm in marketing communications and new potential to create more agile communications strategies. Most companies don’t do...
View Article‘The Scarecrow’ ad: An epic, cynical story?
Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then...
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